11 Simple Steps for a Successful Brand Building Process

Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.

As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate–with a solid brand building process of your own.

How do you build a brand?


Branding is much more than just a cool logo or well-placed advertisement.

You need to do more.

Let me provide you with a quick definition before diving into the nitty-gritty of brand building.

What is a brand?

Simply put, your brand is defined by a customer’s overall perception of your business.

A successful brand has to be consistent in communication and experience, across many applications:

  • Environment (storefront or office)
  • Print, signage, packaging
  • Website & online advertising
  • Content marketing & social media
  • Sales & customer service

Now, brand building being simple? The truth is: it doesn’t happen overnight…or even in a few months.

Building a brand is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers.

This can lead to a steady increase in sales, more projects, word-of-mouth referrals, and advocacy for your products or services.

Your brand is defined by a customer’s overall perception of your business.CLICK TO TWEET

I simplified the path for a brand building process below, to help your company or personal brand gain a more loyal following.

Are you wondering where to start?

Use these steps as guidelines for how to build a brand!

How to Build a Brand

  1. Determine your brand’s target audience.
  2. Establish a brand mission statement.
  3. Research brands within your industry niche.
  4. Outline the key qualities and benefits your brand offers.
  5. Create a brand logo and tagline.
  6. Form your brand voice.
  7. Build a brand message and elevator pitch.
  8. Let your brand personality shine.
  9. Integrate your brand into every aspect of your business.
  10. Stay true to your brand building.
  11. Be your brand’s biggest advocate.

Click here to Read Sonia Gregory’s Detailed brand building process.